How can Release Your Music Video with Vevo ?

How to get your music video on Vevo ?

How can Release your music video on Vevo?

What is Vevo ?

Vevo is a multinational video hosting service that specializes in providing music videos and related content. It was founded in 2009 as a joint venture between major record labels Universal Music Group (UMG), Sony Music Entertainment (SME), and Abu Dhabi Media. Vevo's primary platform for streaming music videos is YouTube.

Vevo serves as a centralized platform for artists, record labels, and viewers to discover, watch, and share music videos. It offers a vast library of official music videos, live performances, interviews, and other music-related content. The platform has partnerships with a wide range of artists, from emerging talents to globally recognized superstars.

Vevo aims to provide high-quality, professionally produced music videos while ensuring that rights holders receive royalties for their content. By partnering with Vevo, artists and record labels can leverage its reach and established infrastructure to promote their music videos to a wide audience.

In addition to its presence on YouTube, Vevo has its own website and mobile apps, making it accessible on various devices. It offers curated playlists, personalized recommendations, and exclusive premieres, enhancing the music discovery experience for users.

Overall, Vevo is known as a prominent platform for music video distribution and consumption, bringing together artists, record labels, and fans in the digital music landscape.

How can anyone Release his music video with Vevo ?

To release your music video with Vevo, you typically need to go through a series of steps and meet certain criteria. Here's a general outline of the process:

1. Create your music video:

Produce a high-quality music video that aligns with Vevo's content standards. Ensure that the video is visually appealing and engaging to capture viewers' attention.

2. Sign with a record label or distributor:

Vevo primarily works with established record labels or music distributors. If you're an independent artist, you may need to partner with a label or distributor that has a Vevo channel.

3. Contact Vevo:

Reach out to Vevo directly or through your record label/distributor to express your interest in releasing your music video on Vevo. Vevo has an artist submission page on their website where you can provide information about your project.

4. Clear the rights:

Make sure you have obtained all the necessary rights for your music video, including the music composition rights and the visual content rights. If you're signed to a label, they typically handle these rights clearance processes.

5. Submit your music video:

Provide Vevo with the final version of your music video, adhering to their technical specifications and guidelines. These specifications usually include video resolution, format, and encoding requirements.

6. Marketing and promotion:

Collaborate with your record label, distributor, or Vevo to plan the marketing and promotion of your video. This may involve utilizing social media platforms, digital advertising, or cross-promotion with other artists.